The digital era that we live in now dictates the modern attitude in dressing very particularly. Fashion is growing to be an over-aggressive competition in daily life, which forces everyone to dress up in the idealised version of being stylish instead of being comfortable being who they are.
We suffer from an overdose of repetitive and somewhat made-up fashion trends which unconsciously steer us further away from the touch of personal style.
We aspire to bring back the definition of fashion as a natural outlet self-expression; as something simple that we deal with day by day.
By presenting the fusion of functional and breathable staple line, we want to foster and nurture the relationship between your personality to the articles of clothing that you wear.
We’re not offering glamorous or show-stopping pieces, but at HARU, we want to give the gift of something effortlessly stylish and comfortable that you could never grow bored of.
HARU aims to be the go-to pieces on your wardrobe regardless the day. When you wake up in the morning, you know you don’t need to fuss about what to wear that day, because you have us.